Web3 & crypto · Crypto security
Security awareness for a small, high-value audience
Community management, moderation and campaigns for Soteria, which began as a security company for crypto.
- Project
- Soteria
- Sector
- Crypto security
- Engagement
- 6+ months
- Delivery
- One lead, start to finish
The project
What Soteria is
Soteria began as a security company for crypto.
Its audience on Telegram was small and high-value: the right few people mattered more than a large crowd.
- Community management
- Moderation
- Campaign management
- Marketing
The work
What we ran
01
Community management
We ran the Telegram community.
02
Moderation
We moderated the group.
03
Campaigns
Campaigns were about cybersecurity awareness.
Only here
What made this one different
Teaching as marketing
For a security company, showing people how to stay safe is the campaign.
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