Web3 & crypto · NFT collection and game
Castes, ranks and a whitelist: running the colony
Community management, moderation and campaigns for Kingdom of Ants, an NFT collection with a game.
- Project
- Kingdom of Ants
- Sector
- NFT collection and game
- Engagement
- 6+ months
- Delivery
- One lead, start to finish
The project
What Kingdom of Ants is
Kingdom of Ants is a collection of ant characters with a game attached.
Of all the communities we have run, this was the most fun. The theme did half the work: a colony already has ranks, jobs and a reason to pull together.
- Community management
- Moderation
- Campaign management
- Marketing
The work
What we ran
01
Community management
We ran the colony day to day.
02
Moderation
We moderated the channels so the space stayed usable for everyone in it.
03
Campaigns
The whitelist run was the centrepiece.
Only here
What made this one different
Roles by caste
Members held ranks in the colony, the way ants do. A role meant something because it was earned.
The whitelist run
The campaign we remember best: members earned their place in the mint.
How it ran
One crew, every part of it
Scope
3 kinds of work
Handled together, so nothing waits on a handoff between vendors.
Delivery
One lead, start to finish
The same people from the first brief onward.
Engagement
6+ months
A sustained engagement rather than a one-off job.
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