Email and messaging one identity, every send
We orchestrate Klaviyo, Iterable, Customer.io, Twilio and Slack so journeys, transactional sends and ops alerts respect the same identity and do not fight your CRM.
Free call. If we are not the right fit, we will say so.
How we set messaging up
Triggers, consent and deliverability in one loop
Lifecycle journeys
Events from product and CRM drive sends
Behavioral triggers reference the same user keys as analytics, so there is no duplicate segmentation logic.
- Event catalog discipline
- Frequency caps
- Holdout groups for experiments
Transactional
Receipts, magic links and alerts
Transactional sends are prioritized with retries and dead-letter queues, so marketing blasts never starve critical mail.
- Versioned message layouts
- Locale variants
- Bounce handling
Slack and Teams
Ops alerts with context
Alerts link to the milestone and CRM record they concern. Less "what ticket is this?" noise.
- Routing by on-call
- Thread updates
- Mute windows
Deliverability
Domain, warmup and reputation
We coordinate DNS, DKIM and warmup plans with your marketing ops. It is not a one-line "verify domain" checkbox.
- Seed tests
- ISP feedback loops
- Sunset policies for cold lists
Messaging tools
Tools we work with
The tools we connect for lifecycle and ops messaging.
- Klaviyo
- Iterable
- Customer.io
- SendGrid
- Mailchimp
- Twilio
- Slack
- Microsoft Teams
What changes
What it replaces
Marketing and transactional email share a domain
becomes: A subdomain strategy with reputation isolation
Slack alerts lack CRM context
becomes: Enriched messages with deal stage and owner
Journey logic duplicated in three tools
becomes: One orchestration layer with a single event feed
SMS compliance varies by region
becomes: Opt-in and opt-out flows reviewed per geography
Before you start
Questions teams ask before starting
Can we keep our existing ESP?
Usually yes. We integrate with the major ESPs and can migrate gradually.
How do you handle SMS opt-in?
Per-region rules are captured in journey design, and we document evidence for audits.
What about WhatsApp or iMessage?
Assessed case by case against provider policies and support SLAs.
Who writes copy?
Your team owns brand voice. We wire the messages, tests and fallbacks.
Put the next stage on autopilot
Book 30 minutes. Leave knowing what turns on first.
Tell us what runs today and what breaks. We do the rest of the thinking on the call.
your messaging stack
Pick your time
What happens on the call
- You tell us what runs today and what breaks
- We point at the manual glue worth removing
- You leave knowing what turns on first
- Free
- 30 minutes
- Not the right fit? We will say so
“I sleep better anyway.”
“No hero deploys. No mystery config.”
“Quiet handoffs. No fog about who owns what.”