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    Email and messaging one identity, every send

    We orchestrate Klaviyo, Iterable, Customer.io, Twilio and Slack so journeys, transactional sends and ops alerts respect the same identity and do not fight your CRM.

    Free call. If we are not the right fit, we will say so.

    How we set messaging up

    Triggers, consent and deliverability in one loop

    • Lifecycle journeys

      Events from product and CRM drive sends

      Behavioral triggers reference the same user keys as analytics, so there is no duplicate segmentation logic.

      • Event catalog discipline
      • Frequency caps
      • Holdout groups for experiments
    • Transactional

      Receipts, magic links and alerts

      Transactional sends are prioritized with retries and dead-letter queues, so marketing blasts never starve critical mail.

      • Versioned message layouts
      • Locale variants
      • Bounce handling
    • Slack and Teams

      Ops alerts with context

      Alerts link to the milestone and CRM record they concern. Less "what ticket is this?" noise.

      • Routing by on-call
      • Thread updates
      • Mute windows
    • Deliverability

      Domain, warmup and reputation

      We coordinate DNS, DKIM and warmup plans with your marketing ops. It is not a one-line "verify domain" checkbox.

      • Seed tests
      • ISP feedback loops
      • Sunset policies for cold lists

    Messaging tools

    Tools we work with

    The tools we connect for lifecycle and ops messaging.

    • Klaviyo
    • Iterable
    • Customer.io
    • SendGrid
    • Mailchimp
    • Twilio
    • Slack
    • Microsoft Teams

    What changes

    What it replaces

    • Marketing and transactional email share a domain

      becomes: A subdomain strategy with reputation isolation

    • Slack alerts lack CRM context

      becomes: Enriched messages with deal stage and owner

    • Journey logic duplicated in three tools

      becomes: One orchestration layer with a single event feed

    • SMS compliance varies by region

      becomes: Opt-in and opt-out flows reviewed per geography

    Before you start

    Questions teams ask before starting

    • Can we keep our existing ESP?

      Usually yes. We integrate with the major ESPs and can migrate gradually.

    • How do you handle SMS opt-in?

      Per-region rules are captured in journey design, and we document evidence for audits.

    • What about WhatsApp or iMessage?

      Assessed case by case against provider policies and support SLAs.

    • Who writes copy?

      Your team owns brand voice. We wire the messages, tests and fallbacks.

    Put the next stage on autopilot

    Book 30 minutes. Leave knowing what turns on first.

    Tell us what runs today and what breaks. We do the rest of the thinking on the call.

    your messaging stack

    What happens on the call

    1. You tell us what runs today and what breaks
    2. We point at the manual glue worth removing
    3. You leave knowing what turns on first
    20+ projects delivered for teams across 4+ time zonesor get a free website audit
    • Free
    • 30 minutes
    • Not the right fit? We will say so
    “I sleep better anyway.”
    Troy Morales · CEO, OWWO Chicken