Web3 & crypto · Layer-0 blockchain
Explaining Layer-0 to everyone at once
Community management, moderation and campaigns for Vitreus, across Discord and Telegram.
- Project
- Vitreus
- Sector
- Layer-0 blockchain
- Engagement
- 6+ months
- Delivery
- One lead, start to finish
The project
What Vitreus is
Vitreus is a Layer-0 blockchain that gives Web3 developers decentralised, scalable infrastructure for building and growing dApps.
Developers, validators and token holders shared the same channels, and each wanted a different answer to the same question. The hardest part was explaining the concept itself.
- Community management
- Moderation
- Campaign management
- Marketing
The work
What we ran
01
Community management
We ran the community across Discord and Telegram.
02
Moderation
We moderated both platforms.
03
Campaigns
Campaigns drove testnet participation.
Only here
What made this one different
One concept, three audiences
A developer, a validator and a holder each need Layer-0 explained differently, in the same channels and often on the same day.
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