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    Growth analytics with board-ready metrics

    Growth Analytics answers leadership questions: what to scale, what to cut, and what is truly incremental.

    Free call. If we are not the right fit, we will say so.

    • 6+ metric trees
    • 4+ forecast views
    Metric trees
    6+
    Forecast views
    4+
    Stakeholder decks
    3+
    Refresh SLA
    5d

    Why it matters now

    Dashboards multiplied, but decisions did not get easier

    One growth model leadership trusts

    Every leader had a different story because definitions and models were not aligned. The result: shared definitions, forecasts, and tests reduced budget arguments and sped up decisions.

    Why now

    • Last-click reporting still misallocates budget in multi-touch journeys.
    • Boards want forecast confidence, not only trailing ROAS.
    • Incrementality and holdouts are returning as privacy changes complicate attribution.
    • Finance and marketing need the same numbers for hiring and budget calls.

    What you get

    What we build for growth analytics

    Forecasting, experimentation, and executive reporting built for real decisions.

    • Forecasting

      Scenario models leadership can use for hiring and budget calls.

    • Incrementality

      Lift tests and holdouts that isolate true channel impact.

    • Cohort & LTV

      Cohort views that connect acquisition to long-term revenue.

    Included in engagement

    • Metric definitions and ownership map
    • Forecast and scenario model v1
    • Incrementality test backlog
    • Executive dashboard and board one-pager
    • BigQuery
    • Snowflake
    • Looker
    • Hex
    • Mode
    • Spreadsheet + dbt

    Scoped by data maturity, channel count, and executive reporting depth.

    How it runs

    How we install decision-grade growth analytics

    1. 01

      Metric Charter

      Agree definitions for revenue, pipeline, and cohort metrics across teams.

    2. 02

      Model Layer

      Forecast, scenario, and incrementality approaches matched to data reality.

    3. 03

      Experiment Design

      Geo, holdout, and lift tests with statistical guardrails.

    4. 04

      Executive Views

      Narrative dashboards for weekly and board cadences.

    5. 05

      Operating Rhythm

      Decision meetings tied to model refresh and learning logs.

    Before you start

    Questions teams ask before starting

    • Is this the same as Digital Intelligence?

      Digital Intelligence focuses on measurement infrastructure. Growth Analytics focuses on models, forecasts, and executive decision support on top of that data.

    • Do you replace our BI team?

      No. We partner with data teams, document assumptions, and hand off models where internal owners exist.

    Put the next stage on autopilot

    Book 30 minutes. Leave knowing what turns on first.

    Tell us what runs today and what breaks. We do the rest of the thinking on the call.

    your growth analytics

    What happens on the call

    1. You tell us what runs today and what breaks
    2. We point at the manual glue worth removing
    3. You leave knowing what turns on first
    20+ projects delivered for teams across 4+ time zonesor get a free website audit
    • Free
    • 30 minutes
    • Not the right fit? We will say so
    “I sleep better anyway.”
    Troy Morales · CEO, OWWO Chicken