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    Community advocacy members, not followers

    Community Advocacy is for brands that want an owned space people return to, not just a follower count.

    Free call. If we are not the right fit, we will say so.

    • 4+ programs stood up
    • 3+ moderation tiers
    Programs stood up
    4+
    Moderation tiers
    3+
    Escalation window
    12h
    Advocate cohorts
    6+

    Why it matters now

    Followers are not the same as members

    A lively hub with clear governance and advocates

    The community existed on paper but had no programming, unclear norms, and slow responses. The result: structured onboarding, rituals, and ambassador programs increased participation and reduced support noise.

    Why now

    • Members expect clear norms, fast moderation, and reasons to participate beyond announcements.
    • Ambassador and advocate programs fail without incentives, recognition, and lightweight operations.
    • Community health metrics now matter to product and support leaders, not only marketing.
    • The best programs connect community signals back to product and CRM in a privacy-safe way.

    What you get

    What we build for community advocacy

    A complete community operating model covering structure, moderation, programming, and reporting.

    • Community Architecture

      Channels, roles, and rituals that match how members show up.

    • Trust & Safety

      Moderation workflows, escalation paths, and policy clarity.

    • Advocate Programs

      Ambassadors, super-users, and referral loops that scale.

    Included in engagement

    • Community charter and moderation guidelines
    • Role, channel, and onboarding design
    • Ambassador program outline and perks
    • Weekly programming calendar and KPI dashboard
    • Discord
    • Slack
    • Circle
    • Discourse
    • Geneva
    • Telegram

    Scoped by platform count, member volume, moderation hours, and programming depth.

    How it runs

    How we build community systems

    1. 01

      Use Case & Risk Map

      Clarify why the community exists, who it serves, and what moderation must cover.

    2. 02

      Architecture & Roles

      Channels, roles, onboarding, and escalation paths that scale with growth.

    3. 03

      Rituals & Programming

      AMAs, office hours, and recurring moments that create habit and belonging.

    4. 04

      Advocate Layer

      Ambassador criteria, perks, and workflows that reward the right behaviors.

    5. 05

      Health & Feedback Loop

      Reporting on engagement, sentiment, and product-ready insights.

    Before you start

    Questions teams ask before starting

    • Is this only for crypto or gaming brands?

      No. Any brand with a high-engagement audience can benefit, including SaaS, education, and consumer products.

    • Do you moderate 24/7?

      We define coverage windows and escalation paths. 24/7 coverage is available for larger programs.

    • How do you measure success?

      We track participation, retention, sentiment, advocate contribution, and support deflection signals agreed with your team.

    Put the next stage on autopilot

    Book 30 minutes. Leave knowing what turns on first.

    Tell us what runs today and what breaks. We do the rest of the thinking on the call.

    your community advocacy

    What happens on the call

    1. You tell us what runs today and what breaks
    2. We point at the manual glue worth removing
    3. You leave knowing what turns on first
    20+ projects delivered for teams across 4+ time zonesor get a free website audit
    • Free
    • 30 minutes
    • Not the right fit? We will say so
    “I sleep better anyway.”
    Troy Morales · CEO, OWWO Chicken