Web3 & crypto · Digital collectibles
Rice puns and a community waiting for launch
Community management and moderation for ricy, a digital collectibles brand.
- Project
- ricy
- Sector
- Digital collectibles
- Engagement
- Under 6 months
- Delivery
- One lead, start to finish
The project
What ricy is
ricy is modernising rice, one collectible at a time. The collectibles are digital.
The community was made up of NFT collectors waiting for launch. The tone was playful, and the puns were constant.
- Community management
- Moderation
The work
What we ran
01
Community management
We kept a waiting community company, in the brand’s own playful voice.
02
Moderation
We moderated the channels.
Only here
What made this one different
The wait is the work
Before a launch there is nothing to hand over yet, so the job is giving people a reason to stay.
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