Web3 & crypto · Immersive online world
Explaining "metaverse" without the eye-roll
Community management, moderation and campaigns for MetaGaia.
- Project
- MetaGaia
- Sector
- Immersive online world
- Engagement
- 6+ months
- Delivery
- One lead, start to finish
The project
What MetaGaia is
MetaGaia is an immersive platform where a community meets in a shared online world.
The crowd was crypto-native and came mainly to hang out. The hard part was the word itself: "metaverse" means something different to everyone who hears it.
- Community management
- Moderation
- Campaign management
- Marketing
The work
What we ran
01
Community management
We ran a community that was a social space first.
02
Moderation
We moderated the channels.
03
Campaigns
Campaigns were built around partner collaborations.
Only here
What made this one different
A place, not a pitch
People stayed because it was somewhere to be. We described it that way instead of defending a buzzword.
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