Commerce & brands · Bag label
Quiet luxury, and a store that runs itself
Shopify store, brand design and operations automation for Maison Luna, a bag label.
- Project
- Maison Luna
- Sector
- Bag label
- Engagement
- 6+ months
- Delivery
- One lead, start to finish
The project
What Maison Luna is
Maison Luna is a fashion label that makes bags.
The brief was quiet luxury: minimal, elegant, plenty of space, with the script logo setting the tone. The store had to feel that way and then stay out of the owner’s way.
- Shopify store
- Design and brand
- Automation and operations
Built with Shopify
The work
What we ran
01
Shopify store
We built the Maison Luna store on Shopify.
02
Design and brand
We designed the brand as it appears across the store, restrained on purpose.
03
Automation and operations
Orders and fulfilment, stock, customer emails and enquiries are all handled automatically.
Only here
What made this one different
Restraint as the design
Quiet luxury leaves things out. The work was deciding what the store did not need.
Four things nobody chases
An order moves to fulfilment, stock updates, the customer hears about it, and an enquiry reaches the right inbox, with no manual step in between.
How it ran
One crew, every part of it
Scope
3 kinds of work
Handled together, so nothing waits on a handoff between vendors.
Delivery
One lead, start to finish
The same people from the first brief onward.
Engagement
6+ months
A sustained engagement rather than a one-off job.
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