Commerce & brands · Performance drink
A performance drink with a friendly face
Product, brand, campaigns and automation for Budi, a performance drink brand.
- Project
- Budi
- Sector
- Performance drink
- Engagement
- Ongoing
- Delivery
- Design to launch, end to end
The project
What Budi is
Budi is a performance drink brand. It is not on sale yet.
Performance drinks tend to shout. Budi is the friendly sidekick instead, which is why there is a smile inside the logo.
- Website and product build
- Design and brand
- Campaign management
- Automation and AI
The work
What we build and run
01
Website and product build
We are building the Budi site and product ahead of launch.
02
Design and brand
We designed the brand, including the mark with the face in it.
03
Campaigns and marketing
We run Budi’s campaigns in the run-up to launch.
04
Automation and AI
Automation runs the social content, handles customer chat, manages the community and tracks orders and stock.
Only here
What made this one different
A sidekick, not a hype man
The personality is warm and helpful. Every piece of the brand is checked against that.
Operations ready before day one
Content, chat, community and stock tracking are in place before the first drink is sold.
How it ran
One crew, every part of it
Scope
4 kinds of work
Handled together, so nothing waits on a handoff between vendors.
Delivery
Design to launch, end to end
The same people from the first brief onward.
Engagement
Ongoing
Still being built and run today.