Web3 & crypto · NFT collection
A small, tight community on the way to a mint
Community management, moderation and campaigns for Eternal, an NFT collection.
- Project
- Eternal
- Sector
- NFT collection
- Engagement
- 6+ months
- Delivery
- One lead, start to finish
The project
What Eternal is
Eternal is an NFT collection.
Its community of collectors lived on Discord and stayed small and tight: fewer people, real conversation.
- Community management
- Moderation
- Campaign management
- Marketing
The work
What we ran
01
Community management
We ran a Discord of collectors.
02
Moderation
We moderated the server.
03
Campaigns
Campaigns built toward the mint.
Only here
What made this one different
Small on purpose
A tight community is run differently from a large one. The work is conversation more than crowd control.
Keep reading