Web3 & crypto · Crypto gaming
Getting players to a first game
Community management, moderation and campaigns for Bit4Win, a crypto gaming and betting site.
- Project
- Bit4Win
- Sector
- Crypto gaming
- Engagement
- 6+ months
- Delivery
- One lead, start to finish
The project
What Bit4Win is
Bit4Win is a crypto gaming and betting site.
The community was global and English-speaking, and the goal was simple to state: get new people signed up and playing for the first time.
- Community management
- Moderation
- Campaign management
- Marketing
The work
What we ran
01
Community management
We ran the global community day to day.
02
Moderation
We moderated the channels.
03
Campaigns
Campaigns drove sign-ups and first plays.
Only here
What made this one different
The first play is the goal
A sign-up that never plays is not a win, so campaigns were aimed at the step after registration.
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