Games · Blockchain strategy game
Holding the line before the Genesis mint
Community leadership, moderation and campaigns for Samurai Warlords, a strategy game on the blockchain.
- Project
- Samurai Warlords
- Sector
- Blockchain strategy game
- Engagement
- 6+ months
- Delivery
- Led the community team
The project
What Samurai Warlords is
Samurai Warlords is a strategy and action game set in feudal Japan. Players fight strategic battles, navigate the politics of the era and customise their own samurai warriors.
Everything pointed at one date: the Genesis Collection mint. A community waiting on a mint has three ways to go wrong, and all three were live risks.
- Community management
- Moderation
- Campaign management
- Marketing
The work
What we ran
01
Leading the community team
We led the community team as part of the project’s wider team.
02
Moderation
Fake links and impersonators gather around a mint. We kept them out.
03
Campaigns
Campaigns built toward the Genesis Collection mint.
Only here
What made this one different
Lore as the content
The story of feudal Japan was released through the community, which gave members something to follow while the game was being built.
Three risks, covered
Questions going unanswered, scammers around the mint, and silence between updates.
How it ran
One crew, every part of it
Scope
3 kinds of work
Handled together, so nothing waits on a handoff between vendors.
Delivery
Led the community team
The same people from the first brief onward.
Engagement
6+ months
A sustained engagement rather than a one-off job.
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