Games · Web3 game
A crypto-first crowd around a game and its skins
Community management, moderation and campaigns for Coins & Skins.
- Project
- Coins & Skins
- Sector
- Web3 game
- Engagement
- Under 6 months
- Delivery
- One lead, start to finish
The project
What Coins & Skins is
Coins & Skins is a game with its own collectible skins.
The crowd came from crypto first and the game second, so the token event was what everyone was watching.
- Community management
- Moderation
- Campaign management
- Marketing
The work
What we ran
01
Community management
We ran the community day to day.
02
Moderation
We moderated the channels.
03
Campaigns
Campaigns were built around a token event.
Only here
What made this one different
Speaking to the crowd that showed up
A crypto-first audience asks about the token before the gameplay. We answered in that order.
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