SaaS & platforms · Marketing SaaS

Where do the leads come from, and how do you reach them?

Product, design, campaigns and automation for Funnel Foundry, an all-in-one marketing suite.

Project: Funnel Foundry
Sector: Marketing SaaS
Engagement: Ongoing
Delivery: One lead, start to finish

The project

What Funnel Foundry is

Funnel Foundry is an all-in-one marketing suite: CRM, email, automation and pages in one place, for agencies, small businesses and people selling courses alike.

It was built around the question every campaign starts with and most tools skip: where do I get my leads, and how do I reach them? So alongside the usual suite it has lead scraping and copy analysis built in.

Product build
Design and brand
Campaign management
Automation and AI

Built with Open Mercato

The work

What we build and run

Product build

We build the product on Open Mercato, an open-source foundation, and the site around it.

Design and brand

We designed the interface and the brand.

Campaigns and marketing

We run the campaigns that bring people to the product.

Automation and AI

We build the automated workflows behind the product and its marketing.

Only here

What made this one different

Lead scraping, built in

Finding who to talk to is part of the product, not a separate subscription.

Copy analysis

Copy analysis is part of the suite too, so the message is looked at before it goes out.

How it ran

One crew, every part of it

Scope

4 kinds of work

Handled together, so nothing waits on a handoff between vendors.

Delivery

One lead, start to finish

The same people from the first brief onward.

Engagement

Ongoing

Still being built and run today.

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